Showcase the LGBTQ+ pride of your bar! In return, we will showcase you all week long AND we will host one of our official Après-Ski events at your establishment.

Après-Ski partners will receive extensive marketing benefits targeted towards TGSW attendees, tourists and locals. Additionally, partners will be an exclusive host venue for an official TGSW Après-Ski social event for one evening during February 24 - March 2.

This opportunity is limited to 3 partners.

Participating businesses will receive the following benefits

Title

Official Après-Ski Partner of Telluride Gay Ski Week - Limited to 3 partners

Pre-Event

• Inclusion on the TGSW announcement of Après-Ski venues

  • Blog, social media, email newsletter

• Feature in the TGSW schedule announcement

  • Blog, social media posts, and email newsletter

  • Each Après-Ski partner can showcase the following in the announcement:

    • A photo of the business

    • Menu feature

    • An overview of the business with hyperlinks to website

    • Ability to feature a promotion to Gay Ski Week attendees

• A hyperlinked listing on experience page of the TGSW website

• Hyperlinked inclusion on the schedule page of the TGSW website

• Hyperlinked logo on event partners page of the TGSW website

• Hyperlinked logo on two email newsletter footers

• Asset package to promote Après-Ski event and partnership with TGSW

During Event

• Official host location for Après-Ski for one evening each from 4:00 - 7:00 pm during TGSW on February 25 - March 4, 2023

• Two Dedicated SMS texts to attendees about the Après-Ski event

• Featured post on social media reminding attendees about the Après-Ski event with the business tagged and location listed

• Official Après-Ski partner sticker or flag for window display

• Photo inclusion of Après-Ski in event social media

Post Event

• Inclusion in thank you recap campaign in a blog, social media, email newsletter

• Photos of Après-Ski and event share on marketing channels/website

Cost

• February 25, 26 or 27 = $850

Demographics

This year, TGSW expects to have a diverse group of attendees from across the United States, Canada and Mexico. At the regional level, the largest market segments will come from the Southwest and Front Range of Colorado. A large drive market segment is expected from surrounding states Arizona and New Mexico and with direct flights from Dallas, Houston and Austin, Texas will also be largely represented at the event.

Historical sales data shows that over 70% of ticket-buyers are over the age of 35 and split evenly between gender. In addition, a majority of attendees are homeowners, have graduated college and earn more than $50k per year.

Customization

Have an idea outside of the Après-Ski partnership? We would love to hear it. We are open to all activations that add value to our attendees experience. Contact our Partnership Director, Patrick Shehan, to discuss opportunities.

Partnership Director
Patrick Shehan
303-437-7562
patrick@sbgproductions.com